Whether you are expanding a business, planning to invest or selling your products in a new market, a better understanding of your target market and/or industry is crucial for your business success. Over years of marketing exploration, SMA/Shuimin AG has accumulated rich and deep rooted knowledge and experience over both Chinese and American market. We will provide you a down to the ground market entry strategy with a very low cost.
A. Understanding the market for your products
SMA market study will give you a strong sense of whether market entry is feasible and how the market entry should be planned. Then, SMA will provide you with a report covering the topics as following:
- Market (size, growth, competition, structure, trends)
- Strength, weakness, opportunity and threats (SWOT)
- Environment Potential for expansion
- Distribution and Sales performance
- Cultural issues
- Recommendation and conclusions for market assessment (I), planning (II) and implementation (III):
- What the best sale channel for this product?
- What are the barriers that need to overcome?
- What’s the target market?
- Who is the lead customer (profiles, habits, behavior)?
- Who are the potential rivals or competitors
- How to refine your brand name in China?
- How to refine your product in China?
- Where to do the advertisement? (TV, Online, Newspaper. etc.)
- How to protect your IP?
- How to build up your managing team there?
- How to train your professional team there?
- How to set up IT infrastructure?
- Potential for Joint Venture? How much to invest?
- Best timeframe to enter?
B. SMA/SHUIMIN AG AS YOUR EXCLUSIVE AGENT TO BE DIRECT CHANNELS
First, SMA is an established direct channel ready to use, you eliminate the middleman and the associated mark-up of your product. For products that are price sensitive, a reduced price should allow you to increase your sales and further penetrate the market. Second, by eliminating the middleman, you will be closer to your customers. Third, you will have better knowledge, and hopefully control over which segmentation are covered and which parts are not covered. SMA offices both in the United States and China will provide you this kind of reports in a very timely manner.
SMA/SHUIMIN AG has almost 10 years business history for you to check our business reputation and service professionalism,SMA will be very proud to set up meaningful and trustworthy relationships with you. In addition, our company has our own service, maintenance and repair network that are not possible in a short time period to do a small or middle size manufacturers.
C. SMA/SHUIMIN AG AS YOUR JOINT VENTURE TO BE YOUR BUSINESS PARTNER OR YOUR FINANCAIL SOLUTION PROVIDER
If your company can determine that there is a large growing market for your products and is willing to work to set up a joint venture (JV) with SMA, then this joint venture will be probably the best long-term strategy to penetrate the marketplace. Generally speaking, JV will allow your company to avoid tariff and quota issues, to gain more focus and control of product distribution and hence probably ensure penetration of a larger share of the marketplace. More importantly, SMA financial solution sector can find the investment capital for your business plan, please read financial solution.